After the 2008 Global Financial Crisis, the Brisbane apartment market was concentrated on smaller one and two-bedroom units targeted at investors. PointCorp was one of the first developers to push through that barrier, with its ambitious $100 million Vida development at West End – one of the first major post-GFC developments in Brisbane targeted at owner-occupiers.

The project features 148 premium riverfront apartments (one, two and three-bedrooms) and four two-level penthouses with five bedrooms or more, all designed by Cottee Parker Architects, spanning two 12-level buildings on Buchanan St.

Each building has a rooftop pool, gym and recreational area. And each apartment features high-level fittings and finishes, 2.7 metre ceiling heights and generous floorplans – on average 30 per cent larger than comparable properties. Half the units also come with absolute river views.

The development is complete with a ground floor retail space around an open-air plaza connecting Buchanan St to the Brisbane River.

PointCorp is confident in the demand for such luxury, urban-style housing in bohemian West End. One-bedroom apartments facing Buchanan St started at $365,000, while penthouses fetched upwards of $3 million.

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